Matcha Furin is a fresh-spring blend crafted by Hiroaki Hasegawa. This elegant matcha captures the soft breeze of new leaves, offering a refined umami core wrapped in silent vegetal brightness.
About This Blend
Harvested during the early spring, Matcha Furin undergoes careful shading and small-batch stone grinding to preserve its delicate profile. It delivers a smooth, mellow umami with whispering notes of fresh grass and a subtle sweetness that lingers. A beautifully balanced matcha for both purists and latte lovers.
Ingredients: Green tea (100 %) Tasting Notes: Soft umami, grassy freshness, gentle sweetness Cultivar(s): Harvest Season: Early Spring (First Flush) Packaging: 30g tin can or resealable refill pouch Origin: Uji, Kyoto, Japan Type: Ceremonial Grade Producer: Hiroaki Hasegawa
Recommended Use
Usucha (Thin Style Tea): 1.5 g matcha + 75–90 mL water @ ~80 °C
Matcha Latte / Milk Blend: Stir into warmed milk or plant-based alternative for a creamy, vegetal experience
Evaluation / Scoring (Scale 1–5)
Umami: 4/5
Creaminess: 3/5
Astringency: 3/5 (5 = least astringent)
Bitterness: 3/5 (5 = least bitter)
Texture: 4/5
Color: 4/5
Yield & Servings
With 30 g, you can make 15–25 servings (depending on strength). Use ~1.2–1.8 g per cup for everyday enjoyment.
Hasegawa-Ei Seichajyo, which operates "Chaho Yutoha," is a tencha tea farm that has been in business since the Edo period. We persist in tea cultivation using Uji's traditional “shaded cultivation” and “naturally managed tea farm” methods, which have become rare today. The tea we produce is tencha, the raw material for the finest matcha, grown in the rich soils of Rokujizo, Kohata in Uji, Kyoto. Carefully crafted from the soil in our tea farms, we bring you products prepared in our own tea factory, spanning six generations.
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Teri
Staple hojicha powder in my ref!
This was the first hojicha powder I got and since then, I've always come back to this powder! It's very balanced in flavor, little bitterness but the nuttiness and aroma is quite strong! I use it for my daily drinks and for sharing with friends & family, and everyone's been loving it!
If it's your first time trying hojicha powder in lattes, this is a very good introductory powder for you, a lot of my family relatives liked it and my friends and I are almost addicted to hojicha because of this 😳
Super affordable and it's super worth the price!
Hojicha Powder(Organic) from Kagoshima, Japan
Ricci
My go-to matcha powder for everyday lattes! So affordable but tastes so good. They also gave me a taster pack of their hojicha powder and I liked it so I might buy one next time. Thank you also for the corgi sticker, I got so excited because my dog is a corgi too hahaha it’s like they knew!
Matcha Yabukita by Nagatani
Anonymous
Super yummy!
I'm a fan of premium type of matchas (since i taste the tea more.) I made matcha latte with this powder, and i didn't need sweetener to taste that umami. Definite recommend! 🥰
Matcha Yabukita by Nagatani
Anonymous
YK-Matzukaze
I'm so glad I managed to get a YK can at a decent price. Took me a while to try, since I had to finish others. Overall, I love it! Thank you.
Matcha Matzukaze by Yamamasa Koyamaen
Anonymous
Great value for money!
Very creamy! I cold whisk it with oat milk (1/4 cup for whisking + 3/4 cup later) and add stevia (1/2 tsp) as sweetener.
